Could THIS be the solution to global poverty?

By Mal Warwick Recently an organization named FXB published a full-page ad in The New York Times under the headline “We know how to end global poverty.” The piece reported that “the journal Science just published a study proving what works …

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The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
One of the most hopeful propositions to come along in a long time...original, ambitious, and practical.

Bill Clinton

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Why we wrote the book

It’s all about opportunity — opportunity for entrepreneurs and investors to open new markets, gain new customers, and make big profits . . . opportunity for 2.7 billion people living on $2 a day or less to lift themselves out of poverty. 

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Free Video

“Zero-Based Design” is the ground-breaking methodology Paul Polak and Mal Warwick introduced in The Business Solution to Poverty. Here’s a short video introduction. Click below to view.

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