What is “zero-based design?”

In writing The Business Solution to Poverty, co-authors Paul Polak and Mal Warwick compiled the techniques that had worked so well in building profitable new ventures serving the bottom of the pyramid throughout the Global South. They called it “zero-based design,” …

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Design for the world’s poor

BY MAL WARWICK As I pointed out in last week’s post, the urgent needs of some 2.7 billion people now living on $2 a day or less present enormous business opportunities—together, I believe, the signature investment opportunity of the 21st century. …

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Mobile money at the Bottom of the Pyramid

Since M-PESA was introduced in Kenya seven years ago, blogs and conference sessions have devoted more and more space to the potential of mobile money as an enabling technology for development. Suddenly, making banking services available to the unbanked no longer …

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Are small projects worthwhile?

By Mal Warwick In The Business Solution to Poverty, Paul Polak and I advocate the “Don’t Bother Trilogy,” which reads as follows: a)    If you haven’t talked to at least 100 customers in some depth before you start [your venture], …

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Turning a bright idea into a business

You are invited to join Mal Warwick, co-author of The Business Solution to Poverty, and Erik Simanis, Managing Director, Market Creation Strategies at Cornell University, in a Google Hangout tomorrow, Monday, June 9. The Google Hangout, entitled “The Business Model Behind the …

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What is a social enterprise?

By Mal Warwick In a study of 430 ventures in India financed by the Rockefeller Foundation and the International Finance Corporation (an arm of the World Bank), Intellecap defined a social enterprise using the following criteria: 1. For-profit: They operate …

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Who are the innovators?

By Mal Warwick Innovation is alive and well among entrepreneurs – but not so much where you’d expect. Take Silicon Valley, for example – a place long considered virtually synonymous with innovation. Twelve companies originating from that hotbed of invention …

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