What is “zero-based design?”

In writing The Business Solution to Poverty, co-authors Paul Polak and Mal Warwick compiled the techniques that had worked so well in building profitable new ventures serving the bottom of the pyramid throughout the Global South. They called it “zero-based design,” …

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“Why didn’t I think of this?”

When Cynthia Koenig, an innovative young social entrepreneur from New York, learned that millions of girls and women around the world spend hours each day collecting water from distant sources, she decided to create a new way to help people …

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Mobile money at the Bottom of the Pyramid

Since M-PESA was introduced in Kenya seven years ago, blogs and conference sessions have devoted more and more space to the potential of mobile money as an enabling technology for development. Suddenly, making banking services available to the unbanked no longer …

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Indispensable for entrepreneurs

A review of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries By Mal Warwick @@@@ (4 out of 5) Bloomberg reports that 8 out of 10 new businesses fail within the first 18 months …

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The Guardian reports on SunWater

In an article entitled “Cleantech in the developing world: from solar power to refrigeration” in theguardian.com, Kristine A. Wong refers to the new technology at the core of Paul Polak’s company, SunWater, as a dramatically cheaper alternative to diesel engines and …

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Turning a bright idea into a business

You are invited to join Mal Warwick, co-author of The Business Solution to Poverty, and Erik Simanis, Managing Director, Market Creation Strategies at Cornell University, in a Google Hangout tomorrow, Monday, June 9. The Google Hangout, entitled “The Business Model Behind the …

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Join Mal Warwick on Monday June 9

You are invited to join impact investor Mal Warwick, co-author of The Business Solution to Poverty, and Erik Simanis, Managing Director, Market Creation Strategies at Cornell University, in a Google Hangout on Monday, June 9. The Google Hangout, entitled “The Business Model …

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Google Hangout with Mal Warwick

You are invited to join impact investor Mal Warwick, co-author of The Business Solution to Poverty, and Erik Simanis, Managing Director, Market Creation Strategies at Cornell University, in a Google Hangout on Monday, June 9. The Google Hangout, entitled “The Business …

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“Technology can fix India’s problems”

By Vivek Wadhwa The following article was first published on May 12, 2014, in the Washington Post. Though we don’t share the author’s unalloyed optimism about the potential of technology, we’re reprinting the piece here as it represents an important emerging …

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Mission? Vision? Values? Forget It.

By Cheryl Heller We’re reprinting the following post because it probes the heart of the question faced by any entrepreneur setting out to design a new business venture: how do you determine what is paramount in the enterprise, and how …

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