One of the challenges Paul Polak and I are now facing when we speak about our book, The Business Solution to Poverty, is to overcome the widespread conviction that business is part of the problem, not the solution, to the massive social problems in our world today. We address this question head on in the book, but in only a cursory fashion — not deeply enough, we’ve found, to overcome all the distrust of business.
Recently I became aware of a superb TEDtalk that tackles this very question from a broad perspective. It’s a passionate presentation by the man who is, arguably, the most famous professor of business in the world: Michael E. Porter of the Harvard Business School.
Porter is the author of the widely adopted concept of “shared value.” In Porter’s view, business must create economic value in a way that also creates value for society by addressing its needs and challenges. Businesses must reconnect company success with social progress.This is the idea that underpins his TEDtalk. Check it out here.