The correct link to access the official site for this contest is http://www.netimpact.org/pfg.
Win $5,000 by designing a for-profit business along the lines described in The Business Solution to Poverty — a multinational company that will in the space of one decade gain at least 100,000,000 $2-a-day customers, generate annual revenue of $10 billion or more, and earn big enough profits to attract mainstream capital investors.
In collaboration with Net Impact, the 40,000-member global organization of business students and young professionals dedicated to creating creating positive social and environmental change, Paul Polak and Mal Warwick announce The Business Solution to Poverty $5,000 Challenge. The rules are simple:
1. The contest is open to all, regardless of age, nationality, educational status, or any other distinguishing characteristic. Please disregard the wording on the official site to the effect that you must be a student to enter. That is untrue. Net Impact has pledged to correct that.
2. Each entry must describe in no more than 700 words how to apply the principles of zero-based design (as explained in The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers by Paul Polak and Mal Warwick) to build a mission-driven business that will help transform the lives of at least 100 million people now living on $2 a day or less, generate annual revenues of $10 billion or more, and earn generous enough profits to attract mainstream capital investments.
3. Your entry must be posted online at http://www.netimpact.org/pfg no later than February 7, 2014. Each submission must explain what product or service the business will offer, where and how the pilot effort will be conducted, how the offer will be marketed, and how the product or service will be delivered to poor people. Applicants must take into account the needs of rural as well as urban poor.
4. Paul and Mal will judge all entries, and their decision is final. The winner will be announced no later than March 7, 2014, at which time the $5,000 prize will be awarded.
5. In addition to the cash prize, the winner and two runners-up will each be eligible for up to three hours of guidance from Paul and Mal to facilitate the development of their ideas into practical business enterprises.
6. At least one month prior to the February 7, 2014, deadline, Paul and Mal will hold a Google Chat open to all applicants who have questions about the challenge.
7. It is suggested though not required that all applicants read The Business Solution to Poverty to gain a deeper understanding of zero-based design.